Joseph story Essay Example | Topics and Well Written Essays - 500 words

Joseph story - Essay Example the case with Joseph’s Biblical and Quran account that the readers could easily judge that the story maintains one and the same source of inspiration, depicting the holy life of Joseph, his spiritual status and position, his brother’s nefarious plan against him, his journey to Egypt as a slave, years in imprisonment and finally rising as the King of Egypt in later years. Joseph (Yusuf in Arabic) serves as one of the most important and respectable Biblical figures, who is equally revered by the Jews, Christians and Muslims without discrimination. Hebrew Bible and the Holy Qur’an declare him as the son of the third patriarch Jacob, from his wife Rachel and real brother of Benjamin. The accounts depict him not only as exceptionally handsome, but also carrying spiritual powers including his command over perception and interpretation of dreams. The jealousy of Joseph’s half brothers was actually an outcome of the former’s dream, in which he had found the sun, the moon and eleven stars prostrating before him (Genesis 37: 5-9; Qur’an, 12:4). Although, his father Jacob had warned him not to disclose his dream to his step-brothers (Genesis, 37:12-20; Qur’an, 12:7-9), the details of the dream reached the brothers, which multiplied their abhorrence of Joseph, turning them strictly against him subsequently. Since they were alr eady against him because of being Jacob’s favorite son, they started devising plans to get rid of him permanently without delay. Hebrew Bible narrates the tale of the treachery of his half-brothers, who first threw him into a pit (Genesis, 29-33) and later sold him for a very trivial amount of money at the hands of Ishmaelite traders (Genesis 37:18-20), while the Holy Qur’an also describes almost the same that his half-brothers, at the suggestion made by Judah, threw him into the dark well (12:17) and the Arab traders, passing by the well, found the little boy and took him to Egypt in order to sell him for a large amount, because of

The impacts of Social Media on UK Consumers Brand Perceptions and Essay

The impacts of Social Media on UK Consumers Brand Perceptions and Purchase Decisions - Essay Example This research will begin with the statement that organizations are facing the intense challenge in the globalized era regarding profitability, sustainability and growth. Customers buying behaviors will get the effect of the product features, marketing policies and medium of a market. In the current study, an in-depth analysis of impacts of social media among the UK consumers regarding brand perceptions and purchase decisions is recorded. Contemporary marketing strategies are converting their domain towards the online atmosphere. An online perspective of marketing has increased potential reach of the customers with advertising messages. Organisations are able to explore the market in a more commercial manner. Online medium of advertising evolved development of the communication strategies. In developed countries like the UK and USA people are increasing use of social networks for making social connections. Social media is developing the communication aspects of the UK based consumers and firms. In the current study, a retail industry of the UK is used to contrast the impacts of social media on retail customer’s brand perceptions and purchase decisions. British people are having various retail firm options like â€Å"Big Four† firms like Tesco, ASDA, Sainsbury, and Morrison, apart from those retailers like LIDL, ALDI, and Walmart. This research will be aimed to investigate the potential effects of social media marketing strategies on consumer behavior. Retail market of the UK is facing an intense challenge of the competition from different organizations. In the retail market, Mainly, these small-sized firms are limiting the scope of the profitability and growth of other firms. Increased competition in the market is seeking for well-established strategies for growth and sustainability. The current study will create a link among the different type of the social media advertising strategies to create brand awareness and favorable buying decision making from the retail customers. Social media is increasing popularity among the different ages and demographical areas. Social media is one of the majorly used advertising and promotion medium for the organizations.