role of non-governmental organizations in assuring an Example of the Topic Health Essays by

What is the job of non-legislative associations in guaranteeing the soundness of people in general The present state of the World isn't awesome. Despite the fact that the World has progressed innovatively however with each viewpoint and improvement there is a negative effect too. This negative effect has taken the World in to some difficult issues. Counting these issues are the states of the underdeveloped nations and the nations that are experiencing the condition of war. These nations have no where to go for help and should be given assistance in these more regrettable conditions where such huge numbers of lives are in question. To help the individuals of these nations a few associations have been framed by the regular people present in various pieces of the world having a place with created or creating nations (Ahmed and Potter, 2006). Need article test on What is the job of non-legislative associations in guaranteeing the strength of the general population point? We will compose a custom exposition test explicitly for you Continue These associations fundamentally known as Non Government Organizations or NGOs have been endeavoring to improve the wellbeing states of individuals that are living in the territories where expectations for everyday comforts are settle for less in which a normal human can endure. One of the most well known NGO working far and wide that has contributed the most in improving wellbeing states of the individuals in issues is The Red Cross. The Red Cross has contributed especially during the war against fear mongering in helping guiltless individuals of Afghanistan and Iraq. Aside from these endeavors The Red Cross is additionally assisting Palestinians that have been the objective of an extreme long war going on among Israel and Palestine. Every one of these endeavors and difficult work has helped spare existences of numerous guiltless people that have no relationship with the wars that have been circumventing the World (Bebbington, Hickey and Mitlin, 2008). Reference index Ahmed S., Potter D. (2006) NGOs in International Politics, Kumarian Press Bebbington A., Hickey S., Mitlin D. C. (2008) Can NGOs Make a Difference?: The Challenge of Development Alternatives, Zed Books

Mobile Phone Use: Assess The Risks Compared With The Benefits Of Mobile Phone Use Particularly In Relation To Young People

Cell phones, the 21st century method of conveying, would they say they are an extraordinary thing that does something amazing and reform individuals' lives? Or on the other hand are the dangers to high a cost to pay? I will research the dangers of utilizing cell phones. Around 1/4 (6 million) of cell phone clients are younger than 18 and the quantity of youthful clients is required to ascend with the absolute quantities of clients is intended to ascend to 1.2 billion by 2005 with the quickest developing business sector as the 9-multi year olds. Subsequently the inquiries †are youngsters more in danger than others and what are the dangers should be asked and replied. Right off the bat wellbeing. The region of the cerebrum and its response to radiation is unclear and researchers are not 100% secure with anything. There have been no particular investigations did by researchers and there is a major hole in our logical information around there, yet it has been demonstrated that cell phone use affects mind action and specialists consider youngsters to progressively powerless there are numerous purposes behind this one of these is that kids are not completely evolved and their skulls are more slender thus it is simpler for the radiation waves to enter the skull while a completely developed individual will have a thicker skull as is less in danger, in spite of the fact that it has been demonstrated through research that utilization of cell phones accelerates a people responses. Research has been done on 420 000 telephone clients to see if they have a connection with malignant growth, no connection was found. Be that as it may, the rate of cerebrum malignancy has expanded 25% since 1973, as indicated by the National Cancer Institute. Every year, 185,000 Americans will be determined to have an essential or metastatic mind tumor, as per the National Brain Tumor Foundation. Additionally, in another Swedish investigation a relationship was found between cerebrum tumors and cell phone use, paying little mind to which side of the head it is utilized. So with everything taken into account, however the present parity of proof doesn't show medical issues brought about by cell phones, it shows that cell phone use affects mind movement and this isn't an issue the cell phone makers can disregard. Another viewpoint is base stations (poles.) Should we be stressing over these too? It is said that the closer the telephone is to a pole the more secure they are. This is on the grounds that they consequently decrease the yield by about 1000th of the full force. Along these lines, the more individuals who utilize the cell phones; the more poles the organizations will set up; the more secure it will be to utilize the cell phones. The warming effect from base stations is 5000x littler than from the cell phone itself. Then again, in any case, the natural effect of poles may influence individuals' feeling of prosperity and there is an apparent hazard from them to wellbeing, so there is specific concern when set close to schools. The cost is another issue there is certainly different sides to this contention. One side of the contention is that the versatile is a pointless cost for guardians to adapt to, and that the youths exploit their folks. Then again, in the event that there is an issue with this, at that point the guardians can either say ‘look use it sparingly', or decline to take care of the tabs and get them a compensation and go telephone where it is the youngster's concern in the event that they have no cash on their telephones and they can pay for their own to-up vouchers. One favorable position is that it opens up the landline home for the guardians, as a parent †Anne Kent clarifies: â€Å"at first I thought it was superfluous however before long adjusted my perspective when I saw it opened up our telephone at home,† and has the further preferred position of diminishing landline charges as an outcome. Unmistakably this issue can be effortlessly tackled it simply needs a touch of sound judgment. This leads us onto the following zone, youngsters' wellbeing (according to wrongdoing) and capable use. One of the fundamental focal points to youngsters having mobiles is that it gives their folks genuine feelings of serenity so there are less stressed guardians particularly those in remote zones, As Mrs Watson of Northumberland clarifies: â€Å"we felt it was significant for Sian to have a cell phone since living in the nation we are very isolated.† Both parent and kid can have a sense of safety just being a call away from one another. Then again how secure is a kid with the increasing wrongdoing insights. Wrongdoing is another large issue that ought to be considered cautiously. Cell phone burglaries make up 36% of London's wrongdoing and 41% in Birmingham too. It has been said by the metropolitan police that robbing for cell phones has expanded by 53% in the most recent year with 11-16 years olds most in danger. 12% of youthful youngsters have had a telephone taken in any event once, and the majority of this burglary is completed by dark guys in posses. It is said by numerous that they just have telephones to flaunt. So would you say you are set up to face the challenge? The last issue is whether training is unfavorably influenced. From one perspective numerous schools state this isn't an issue much of the time in light of the fact that there are severe ‘no telephone' rules. Then again, some state that mobiles have become the ‘teachers bother' with understudies utilizing mobiles to content during exercise, etc. Another side to this is the language utilized in instant messages for instance: â€Å"cul8r† (see you later) could this annihilate the English language? My decision is that we can't just boycott telephones. It would resemble prohibiting the utilization of vehicles in light of the fact that there is a danger of injury or harm. It's wrong to remove the present age's method of imparting from them. Another explanation is that on the off chance that they were prohibited or even simply made unlawful for youngsters to have them, there would a huge number of positions lost in light of the fact that the cell phone industry is developing day by day. We don't take the sham from the infant or the vehicle from the driver, so why the telephone from the adolescent. Be that as it may, in the light of the proof it would be similarly absurd to utilize them wilfully. So reasonable safety measures ought to guarantee safe use.

Reading Workshop

Reading Workshop This strategy gives students the opportunity to choose the books they read and to discuss their reading individually and in small groups. ears of teaching I have tried many approaches to reading instruction; many fell far short of meeting the needs of all my students … Then, one year, a teacher across the hall introduced me to reader's workshop … … Successful readers need to be reading books at their own instructional level for optimal learning to take place. I have discovered that reader's workshop is the ideal solution to differentiating reading instructionbecause each student reads books at his or her own reading level. When Should It Be Taught? Many teachers prefer to hold reading workshop in the morning, but time of day is not as important as having uninterrupted time. Ideally, reading workshop is held daily within a literacy block along with writing workshop and any other reading instruction. What Does It Look Like? Although reading workshop may look different in different classrooms, some elements are common. Students have access to a variety of authentic literature, and this literature is often leve led in some way so that students can select books in a deliberate manner. Students generally have an uninterrupted block of time to read, reflect upon, and respond to what they read. The teacher usually spends this time holding reading conferences with small groups or individuals. During reading workshop, students read at their desks (or on the floor, in a comfy chair, or in another special spot), select books from the classroom library, write in book logs or other reading journals, and talk with the teacher or other students about books.

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Weakening the Combine in One Flew Over the Cuckoos Nest...

Weakening the Combine in One Flew Over the Cuckoos Nest When norms of society are unfair and seem set in stone, rebellion is bound to occur, ultimately bringing about change in the community. Ken Keseys One Flew Over the Cuckoos Nest demonstrates the conflict of individuals who have to survive in an environment where they are pressured to cooperate. The hospitals atmosphere suppresses the patients individuality through authority figures that mold the patients into their visions of perfection. The ward staffs ability to overpower the patients free will is not questioned until a man named Randal McMurphy is committed to the mental institute. He rebels against what he perceives as a rigid, dehumanizing, and uncompassionate†¦show more content†¦By carrying out the Combine?s orders and imposing a matriarchal system, the Big Nurse has the ability to systematically dehumanize the patients and suppress their individuality. In Group Meetings, the men are forced to talk about personal experiences, a method Big Nurse claims is therapeutic b ut is actually very humiliating. Billy Bibbit talks about his first love who his mother disliked. Billy?s relationships with women seem to be the root of his problems. Nurse Ratched worsens the situation by ?grinding (his) nose in (his) mistakes? instead of helping him work through his problems (59). The patients let the nurse manipulate them in fear of the consequences of her wrath, and consequently are shamed, weak, and defenseless men. Even the Chief, the biggest man, has become a person so weakened by his society that he loses his ability to speak against the cruelty that surrounds him, ultimately leaving him powerless. The men are victims of their society and lose all their self confidence and individuality as a result of being pressured to conform. A man named Randal McMurphy, who defies the rules of everything that resembles the concept of the Combine, enters the hospital and immediately questions the corrupt system. He uses his rebellious spirit to influence the patients? beliefs about the policies, in hopes of gaining enough support to change them. When McMurphy comes and shakes every patient?s hand on the ward, Chief feels a sense of power transferring fromShow MoreRelatedSexuality in One Flew Over the Cuckoos Nest and A Street Car Named Desire2393 Words   |  10 PagesKen Keseys One flew over the cuckoos nest and Tennessee Williams A street car named desire? In What ways is Sexuality portrayed as central to the conflicts of the individual-v-society in Ken Keseys One flew over the cuckoos nest and Tennessee Williams A street car named desire? The capacity of sexual feelings within the individual is central to both the development and fundamental basis of any significant character. As observed in both One flew over the cuckoos nest (AKA CuckoosRead More Transformation: Randle McMurphy Patients Essay844 Words   |  4 Pagesthe process of dealing with the hostility of the outside world and sets the stage for Billy Bibbit to lose his virginity by arranging a data between him and Candy Starr, a prostitute from Portland. When the other patients sense that McMurphy is weakening, they urge him to escape. He tells them he will leave early in the morning after Billy has his date. He arranges a going away party for himself. While Billy finally enjoys the pleasure of sex with Candy, McMurphy and the other patients smoke marijuanaRead MoreOne Flew Over The Cuckoo s Nest1607 Words   |  7 Pages The 1960s was a time of great social change where people were challenging the norms great extends. The novel One Flew over the Cuckoo’s Nest is a perfect example of this which represents a great cultural artifacts of the sixties. The 1960s begin the controversial movement toward deinstitutionalization, act that would ve effected the characters in Cuckoo’s nest. In 1962 in the midst of the civil rights movement and deep changes to the way psychology and psychiatry we re being approached in AmericaRead MoreAnalysis Of One Flew Over The Cuckoo s Nest 1306 Words   |  6 PagesBenjamin Wiki - Conformity Intro â€Å"Conformity is behaviour in accordance with socially accepted conventions.† - One Flew Over the Cuckoo’s Nest The novel is set in the 1960’s inside a mental institution told by a patient, Big Chief Bromden and can be seen as a miniature mirror of society. The wards society is presented as a machine, called the Combine, that makes everyone conform to its strict rules and timetables. All individuality is taken away from the patients, and the happy feelings are

Reflection Paper on the Movie the Flowers of War in Relation to Metaphysics and Ethics Free Essays

Is life after death possible? Are the things beyond our perceptions lie in a factual basis? Moral relativists would say â€Å"whatever is good to you is only good for you, whatever is good to me, is good to me alone†. So if we believe on things like heaven or hell—two places we’ve never been, never saw, hear, touch, smell or taste. No one would say we are wrong, that such place does not exist, because for those of us who believe it does exist, in the mind which can understand and abstract ideas. We will write a custom essay sample on Reflection Paper on the Movie the Flowers of War in Relation to Metaphysics and Ethics or any similar topic only for you Order Now The Chinese film released last year show evidences of people who believe on things even if it cannot be perceived, some lines in the movie reveal the characters’ strong conviction, they are not therefore skeptic, also different ethics on how they handle death, react on different situations, and how their attitude is affected by the war. â€Å"Don’t do anything foolish. So many people have died. Even hell is packed. Why should you add to the crowd† -Yu Mo If the speaker believes in hell, she probably believe in its opposite too. In terms of metaphysics it is life after death. Even if the person is no longer physically and mentally able to give signs of being conscious, as a part of a religion or belief this particular person still lives on in a place called the after-death world or another part of the universe. â€Å"Father Ingleman, fly away† –George Chen â€Å"I can’t have a priest staring at me while I’m sleeping. † –John Miller The convent boy (George) was saying his last words for Father Ingleman (the dead priest). He was like talking to someone who is actually standing in front of him. They were treating the dead as if it’s still alive, that the priest is looking over them even if it is just a picture. For George on the other hand, he owes the priest his being alive, because he was just an orphan and for him flipping the picture would be like disrespecting the memories of Father Ingleman. A conversation between Shu and his father Mr. Meng, shows how deep love a parent can give his child even at war. Mr. Meng sacrificed himself to the Japanese by joining them even if it is unsafe for him to do so. Shu’s father thinks that through his action he could probably save himself and his daughter. He’d done it for his child, and it pains him that his child cannot see his efforts to save her. Instead of being treated well, his child looked down on his father and regarded him as a traitor, despite the coldness that Shu shows to his father, Mr. Meng still managed to do what a father is expected to do for his child even if it meant putting himself to risk; for risking himself is the least thing that he could do just as to protect and ensure that his child is secured. On burying the convent girls who died when the Japanese attempted to rape them, John Miller hoped that these girls won’t be lonely because he will bury them together. It shows that, he believes that those girls will live together somewhere, and by being together, they can live it happily. In this case, burial of the death will be the last kind thing that happened to them. Being buried formally, is like a solace, a privilege given, because not everyone gets a chance to be have a place to rest in times of war. â€Å"I think I hear what your father is saying right now†¦ I think he’s saying that you’ve done an incredible job taking care of the girls and that you’re good, so good. – John Miller This is when George Chen volunteered himself to fill up the thirteenth girl that needs to attend the â€Å"party†. He unselfishly did it to fulfill his promise to Father Ingleman that he will protect the girls no matter what it takes, even if it means dying or suffering in the hands of the Japanese. Even though the father does not have a physical entity he thinks that the priest is watching over him that’s why he did not broke his promise to the priest even if he is no longer present. Even if Father Ingleman is dead, for George, this promise will make the priest happy. On the first part of the reading by C. J Ducasse he said that when we all accept the fact that we are all going to die in some point of our lives we tend to help our fellows in this journey to make it easier, this act draws us closer and makes us more sympathetic to each other. In the movie, when the convent girls were about to commit suicide, some of the Chinese prostitutes’ unintentionally volunteered themselves to go into the â€Å"party†. After the incident they had a debate on whether they would really go or not. â€Å"They want pleasure. That’s what we do. We have experienced all kinds of men As long as we get out alive. We will find a way to survive. –Yu Mo Even at first they were unsure of their decision because they thought that risking their lives was not worth it, eventually these women have accepted their fate. Even if they know something bad might happen to them they did go anyway, they have sacrificed their lives just to save the purity, innocence and most especially the lives of the convent girls. For them it would be like a trade? their lives which they think is already wasted, over the lives of the convent girls which can be made better, and lives in which they could live on to appreciate and experience all the good the world could offer in the future. Prostitutes never care about a falling nation. They sing and dance while others are dying†¦ we should do something heroic and change the old way of thinking. †-Yu Mo â€Å"Please tell him (John) the studen ts can’t end up in the hands of the Japanese. Otherwise my soldiers would have died for nothing† –Major Li With the heroic deed that they’ve done, the Chinese women and the soldiers realized that even if they could die at least they have done something good and their death would not mean â€Å"nothing†. It is an action that will live forever in the convent girl’s hearts and a memory that once in their lives someone surrendered in exchange of their freedom and they would forever be grateful for they were given a chance to live longer. â€Å"Until this day, I still don’t know what happened to the women of the Qin Huai River, I never learned all their names and never saw them being taken away by the Japanese. So I always imagine†¦ I imagine myself standing by the large round window watching them walk in once again. –Shu For Shu, the women will never be gone, because she didn’t know what exactly happened to them, a part of her is still hoping that they are still and they will never be gone. These women will remain in her heart, because of the one thing they’ve done not only for her but also to her friends. The women of the Qin Huai River never walked out of her life; they just came in and never left even if they can no longer see them. In the fil m, we cannot deny the fact that the Japanese soldiers demonstrated brutality. For them, one shot was not enough to kill people. In those times, their work ethics involves them being violent over enemy and even towards women. They don’t value life anymore, as long as these civilians â€Å"cross† their lines, they are shot. To sum it up, the movie teaches the viewers different lessons. Sometimes, we should not be frightened to the idea of death. Because life comes only once, you should live it fully. Life is about living it. It’s what you do while you are still able. It is also what you can do to help others. For some, the physical entity may perish, but the memories will retain in the hearts of the people you helped, and this is what matters. How to cite Reflection Paper on the Movie the Flowers of War in Relation to Metaphysics and Ethics, Essays

Sensorial Cylinder Blocks Essay Example

Sensorial Cylinder Blocks Essay Sensorial Cylinder Blocks Material: Four blocks containing ten cylinders with knobs; each fitting into its respective hole. Block 1: Ten cylinders varying in diameter only Block 2: Ten cylinders varying in height and diameter from tall and wide to short and narrow Block 3: Ten cylinders varying in height and diameter from tall and narrow to short and wide Block 4: Ten cylinders varying in height only Aims: To refine the child’s visual perception of dimension To refine the child’s co-ordination of movement To provide controlled experiences of seriating To encourage basic mathematical vocabulary Indirect preparation for reading and writing Control of error: One to one correspondence. Vocabulary: To be given in a three period lesson: Thick and thin, with comparatives and superlatives. Big and small, with comparatives and superlatives. Wide and narrow, with comparatives and superlatives. Tall and short, with comparatives and superlatives. Stage: This is an early sensorial activity. Children are interested in individual cylinder blocks around the age of two/two and a half. Introduction: This is an Individual presentation. Invite the child to come by telling him that you have something to show him. Ask him to accompany you to the shelf. Introduce the activity at the shelf, name it and ask the child to take it to the table. Show him how to carry one of the cylinder blocks by gripping the block on both sides with both hands and carry it at waist level parallel to the ground and then let him carry it to the table or mat. Presentation: ? Seat yourself next to the child, positioning the cylinder block between you and the child. Ensure that s/ he can see all the steps that you do precisely. Tell him/her that you’re going to show him how to take the cylinder out of the cylinder block. ? Beginning from the left side, grasp the cylinder knob with your index, middle and thumb of your dominant hand. ? Firmly holding the knob lift it up and out of the socket and place it in front of the cylinder block ? Repeat the same procedure until all the cylinders are taken out of its respective socket and place them i n a random in front of the cylinder block. ? We will write a custom essay sample on Sensorial Cylinder Blocks specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Sensorial Cylinder Blocks specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Sensorial Cylinder Blocks specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The child can be invited to continue any time after demonstrating a few lifting and placing of cylinders in front of the cylinder blocks. Once cylinders are out of the block, tell him/her â€Å"That all the cylinders are out of the block†, and now I am going to show you how to put them back in the socket. ? Grasp the knob of the appropriate cylinder with your index, middle and thumb of your dominant hand ? Lift the cylinder up and align it to the respective socket beginning from the left, then slowly slide the cylinder into the hole until you hit the bottom of it. Then release your grasp of knob. ? Repeat the same procedure with rest of the cylinders until all the cylinders are back into the socket. The child can be invited to continue any time after demonstrating a few cylinders as to how to put them back into their respective socket. ? Once the cylinders are back into the block, tell him/her â€Å"That all the cylinders are back in their respective sockets of the block† ? Once through, invite the child to perform the exercise. ? Observe him/her as s/he does the activity. ? Once s/he has completed the activity ask him/her if he would like to do it again, if s/ he does not wish to repeat the activity let him/her know that s/ he can work on this exercise any time s/he want to and also as long as s/he wants to do it. Remind him/her to put the material back on the shelf at its respective position. Note to self: ? As part of classical presentation the cylinders are placed in a random way when it is taken out of the socket. But when presenting the exercise to a younger child just to make things easier for him the cylinder can be placed directly in front of the respective sockets of the cylinder block. ? When presenting the exercise make sure to focus on the different dimension of the cylinders. Exaggerate every movement as to both taking out and putting the cylinder back into the socket by moving each finger in a slow and steady motion in holding the knob and then lifting it up and putting them back in and out of t he socket. ? While putting the cylinder back into the socket, align the cylinder to the center of the socket and then slide in a smooth and steady motion. ? Once the child is competent in using one block he can be asked to continue with the rest of them by himself, but this decision as to asking the child to do the rest is totally based on the teachers judgment. Explorations: The child can be asked to perform the activity individually with two blocks, three blocks, four blocks or two, three or four children can be asked to perform the activity limiting them to one block at a time. Children can be blindfolded and can be asked to take the cylinders out and put them back into the respective socket just by feeling them around. Another extension can be tried by placing cylinder at a distance away from the cylinder block and the child can walk back and forth and bring the appropriate cylinder and slide it back into the respective socket of the cylinder block.

Metallic Character - Chemistry Glossary Definition

Metallic Character - Chemistry Glossary Definition Metallic Character Definition Metallic character describes the set of chemical properties that are associated with the elements classified as metals in the periodic table. Metallic character depends on the ability of an element to lose its outer valence electrons. Examples of properties related to metallic character include thermal and electrical conductivity, metallic luster, hardness, ductility, and malleability. The most metallic element is francium, followed by cesium. In general, metallic character increases as you move toward the lower right side of the periodic table. Also Known As: metallicity, metal character Metallic Character Versus Metallicity In chemistry, the terms metallic character and metallicity may be used interchangeably to refer to the metallic nature of a sample. In astronomy, metallicity refers to the abundance of elements heavier than hydrogen or helium, regardless of whether or not these elements are actually metals.

Cómo sacar Número Seguro Social para niño y beneficios

Cà ³mo sacar Nà ºmero Seguro Social para nià ±o y beneficios   Los padres y madres de nià ±os que son ciudadanos americanos pueden solicitar su hijo un Nà ºmero del Seguro Social (SSN, por sus siglas en inglà ©s). En este artà ­culo se explica cà ³mo sacarlo, distinguiendo los trmites segà ºn si se solicita en el momento del nacimiento o posteriormente o, incluso, en el caso de que el menor est fuera de los Estados Unidos. Tambià ©n se informa de para quà © sirve el SSN y cundo los menores pueden tener derechos a recibir un cheque de la Administracià ³n del Seguro Social.  ¿Cà ³mo sacar Nà ºmero de Seguro Social para un nià ±o? Los trmites para sacar el SSN para un nià ±o depende de las circunstancias particulares de cada caso. Asà ­, si nace en Estados Unidos, lo ms conveniente es hacerlo al mismo tiempo que se aplica por el certificado de nacimiento (birth certificate). En ese momento se pregunta a los padres si desean pedir el Nà ºmero del Seguro Social para su recià ©n nacido. Si dicen que sà ­, el padre y la madre deben comunicar cul es su propio SSN, si no lo tienen o si solo lo tiene uno, no pasa nada. El bebà © tendr derecho a su tarjeta. A continuacià ³n, la oficina de de Rà ©cords Vitales del lugar de nacimiento se pone en contacto con la Administracià ³n del Seguro Social y à ©sta enviar la tarjeta por correo. Para evitar problemas, se recomienda que el nombre del bebà © està © en el buzà ³n de correos, ya que en algunos estados los carteros pueden no entregar la tarjeta si el nombre del destinatario no est incluido en el buzà ³n. Sin embargo, si el nià ±o  nace  en Estados Unidos pero se aplica por el Seguro Social en un momento posterior, habr que presentar los documentos siguientes: En primer lugar, debe completarse la planilla (forma) SS-5. En segundo lugar, debe probarse la ciudadanà ­a americana y  edad del menor para el que se pide el SSN. Generalmente puede utilizarse el certificado de nacimiento, pero tambià ©n son vlidos el reporte consular de nacimiento en el exterior, el pasaporte americano y los certificados de naturalizacià ³n o el de ciudadanà ­a. Tambià ©n debe probarse la identidad del menor. Para ello el documento que se prefiere es el pasaporte, si no lo hay puede presentarse el rà ©cord de la escuela o la tarjeta de identificacià ³n escolar, el certificado de adopcià ³n, rà ©cords de la clà ­nica en la que nacià ³n o rà ©cords bautismales Asimismo, debe probarse la identidad del padre, la madre o guardin legal que solicita la tarjeta para el nià ±o. Original o copia certificada, no se admiten fotocopias. Finalmente, si el menor ya ha cumplido los 12 aà ±os de edad, deber presentarse en persona en una oficina del Seguro Social  para ser entrevistado. En este caso la tarjeta del Seguro Social puede demorarse  tres meses. Si se trata de un nià ±o nacido fuera de Estados Unidos pero que es estadounidense porque uno o ambos de sus padres pueden transmitirle la nacionalidad se puede solicitar la tarjeta del SSN en el momento en el que se hace la cita con la embajada o consulado para solicitar el Reporte Consular de Nacimiento en el Exterior. El Reporte Consular es el documento que sirve para probar que ese nià ±o, nacido en el exterior, es estadounidense.  ¿Para quà © se utiliza el SSN de un nià ±o? Los nià ±os  no estn obligados a sacar un SSN. Pero es muy conveniente que lo tengan porque es necesario para, entre otras cosas: Desgravar por à ©l o ella a la hora de llenar las planillas de impuestos (income tax return)Para que puedan recibir beneficios del gobierno, como Medicaid, CHIP o cupones de alimentosPara abrir una cuenta bancaria a su nombrePara recibir pagos por parte de la Administracià ³n del Seguro Social  ¿Cundo un nià ±o puede recibir un pago de la Administracià ³n del Seguro Social? Los menores de 18 aà ±os que estn solteros pueden recibir un pago de la Administracià ³n del Seguro Social si son cuidados por un padre, madre o uno de los abuelos y à ©stos fallecen, se jubilan o reciben beneficios por incapacidad (disability, en inglà ©s). El menor que est estudiando a tiempo completo en high school podrà ­a recibir ese pago mientras no cumpla los 19 aà ±os de edad. Adems, los menores que sufren una incapacidad podrà ­an recibir tambià ©n un pago. Dicho beneficio podrà ­a extenderse ms all de los 18 aà ±os siempre y cuando la incapacidad fuera declarada antes de cumplir los 22 aà ±os. 3 curiosidades sobre el SSN El Nà ºmero del Seguro Social es el mismo para toda la vida de una persona. No cambia, si bien en casos extraordinarios se puede solicitar un nà ºmero nuevo como, por ejemplo, si el solicitante ha sufrido un robo de identidad o en los casos de và ­ctimas de violencia para evitar que el abusador pueda encontrarlas. Es uno de los documentos que se admiten para completar la lista C del I-9, para probar que se puede trabajar legalmente en Estados Unidos, excepto en lo casos de SSN emitidos en una tarjeta en la que se especifique not valid for employment. Finalmente, no es obligatorio llevar en todo momento la tarjeta. Por el contrario, es aconsejable dejarla en casa guardada en un lugar seguro. SSN y actividades ilegales Es ilegal cualquiera de las situaciones siguientes: Utilizar el SSN de otra personaMentir para obtener una tarjeta. Es un fraude de ley.Comprar, vender o de cualquier modo alterar o manipular la tarjeta del SSN. En caso de utilizacià ³n ilegal del nà ºmero de la tarjeta del seguro social de un menor, se puede denunciar  por internet en www.idtheft.gov o marcando al nà ºmero 1-877-438-4338. Puntos clave: Nà ºmero del Seguro Social para un nià ±o Los nià ±os no estn obligados a tener tarjeta del Nà ºmero del Seguro Social (SSN)Sin tarjeta SSN no es posible desgravar por un nià ±o ni los menores pueden cobrar beneficios como pagos de la Administracià ³n del Seguro Social.El SSN para un menor puede solicitarse conjuntamente con el Certificado de Nacimiento, posteriormente o, en el caso de estadounidenses nacidos en el exterior, en el momento de registrarlos en el consulado solicitando el Reporte Consular de Nacimiento en el Exterior.Si se cree que se est haciendo un uso fraudulento del SSN de un menor, se puede denunciar marcando al 1-877-438-4338. Este es un artà ­culo informativo. No es asesorà ­a legal.

Joseph story Essay Example | Topics and Well Written Essays - 500 words

Joseph story - Essay Example the case with Joseph’s Biblical and Quran account that the readers could easily judge that the story maintains one and the same source of inspiration, depicting the holy life of Joseph, his spiritual status and position, his brother’s nefarious plan against him, his journey to Egypt as a slave, years in imprisonment and finally rising as the King of Egypt in later years. Joseph (Yusuf in Arabic) serves as one of the most important and respectable Biblical figures, who is equally revered by the Jews, Christians and Muslims without discrimination. Hebrew Bible and the Holy Qur’an declare him as the son of the third patriarch Jacob, from his wife Rachel and real brother of Benjamin. The accounts depict him not only as exceptionally handsome, but also carrying spiritual powers including his command over perception and interpretation of dreams. The jealousy of Joseph’s half brothers was actually an outcome of the former’s dream, in which he had found the sun, the moon and eleven stars prostrating before him (Genesis 37: 5-9; Qur’an, 12:4). Although, his father Jacob had warned him not to disclose his dream to his step-brothers (Genesis, 37:12-20; Qur’an, 12:7-9), the details of the dream reached the brothers, which multiplied their abhorrence of Joseph, turning them strictly against him subsequently. Since they were alr eady against him because of being Jacob’s favorite son, they started devising plans to get rid of him permanently without delay. Hebrew Bible narrates the tale of the treachery of his half-brothers, who first threw him into a pit (Genesis, 29-33) and later sold him for a very trivial amount of money at the hands of Ishmaelite traders (Genesis 37:18-20), while the Holy Qur’an also describes almost the same that his half-brothers, at the suggestion made by Judah, threw him into the dark well (12:17) and the Arab traders, passing by the well, found the little boy and took him to Egypt in order to sell him for a large amount, because of

The impacts of Social Media on UK Consumers Brand Perceptions and Essay

The impacts of Social Media on UK Consumers Brand Perceptions and Purchase Decisions - Essay Example This research will begin with the statement that organizations are facing the intense challenge in the globalized era regarding profitability, sustainability and growth. Customers buying behaviors will get the effect of the product features, marketing policies and medium of a market. In the current study, an in-depth analysis of impacts of social media among the UK consumers regarding brand perceptions and purchase decisions is recorded. Contemporary marketing strategies are converting their domain towards the online atmosphere. An online perspective of marketing has increased potential reach of the customers with advertising messages. Organisations are able to explore the market in a more commercial manner. Online medium of advertising evolved development of the communication strategies. In developed countries like the UK and USA people are increasing use of social networks for making social connections. Social media is developing the communication aspects of the UK based consumers and firms. In the current study, a retail industry of the UK is used to contrast the impacts of social media on retail customer’s brand perceptions and purchase decisions. British people are having various retail firm options like â€Å"Big Four† firms like Tesco, ASDA, Sainsbury, and Morrison, apart from those retailers like LIDL, ALDI, and Walmart. This research will be aimed to investigate the potential effects of social media marketing strategies on consumer behavior. Retail market of the UK is facing an intense challenge of the competition from different organizations. In the retail market, Mainly, these small-sized firms are limiting the scope of the profitability and growth of other firms. Increased competition in the market is seeking for well-established strategies for growth and sustainability. The current study will create a link among the different type of the social media advertising strategies to create brand awareness and favorable buying decision making from the retail customers. Social media is increasing popularity among the different ages and demographical areas. Social media is one of the majorly used advertising and promotion medium for the organizations.

The Decline of Rome :: Ancient Rome Roman History

The Decline of Rome What were the most important reasons for the decline of the Roman Empire? Why? The seemingly unstoppable Roman Empire was bound to fall after the many aspects that made Rome such a dominant empire started to fade away. Rome was the center of the world and the thought that such a worldwide power could decline was unheard of. It was not built in a day; therefore it couldn't be destroyed in one day. The marvelous city declined for many reasons yet there are only a few major reasons that led to its diminish. Political, economic, religious, and outside forces were the major factors that led to the fall of the giant empire. Most of the problems came from within the city and were not caused by a major military defeat. Every decision that Rome made had a vast affect on city itself and the rest of the world. Many foolish decisions my terrible emperors weakened the city and eventually cause the many aspects of life to crumble. At one time a common religion was a huge factor that kept Romans united. Once the right of free worship was denied Rome became an empire of raging anger. Christianity a new religion appealed to the majority of the people of the Roman Empire. The message especially appealed to the poor and the slaves; it was also something new to put their faith in. Christianity was spread like wild fire. The Roman emperors felt that Christianity was so influential that it could be a possible threat. Around 100 AD. the first persecutions of the Christians occurred. Many of the Romans had already committed to the faith of Christianity and they refused to abandon it because it was the most important part of their life. This led to many social problems as well as a decline in the patriotism that had once lived in the hearts of all Romans. The People objected to Roman politics and became independent of the government. By the time that Constantine legalized Christianity it was much too late and the Empire was too deep in disunity to recover. The decision to outlaw Christianity was a terrible decision and caused the once united empire to crumble. Throughout much of the time that Rome existed, the Empire allowed the Germanic tribes to live peacefully within its territories. For many years the two groups lived harmoniously until the Huns pushed the tribes farther into Rome.

Strategic Marketing Plan

Strategy Marketing Plan As Seen On Screen (ASOS) Table of Contents Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Case Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Statement of the Problem†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Product Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 Communicating their Identity†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Competitor Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Positioning Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 ASOS customer population by age groups†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 ASOS customer population by gender†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Offer Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Conceived Identity†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 Ideal Identity†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 Public Relations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 Timing Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 Desired Identity Expanding New Values for customers worldwide†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12 Customer Care and service†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 Misaligned Identities: actual and desired†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12 SWOT Analysis Strengths†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦13 Weaknesses†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 Opportunities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 14 Threats†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 Executive Summary ASOS is one of the most recognized online clothing store in the United Kingdom. It offers products that people often see worn by celebrities. As such, many people are encouraged to try out their items. In addition, the prices of their products are relatively lower compared to high street fashion. Because of these along with other factors, ASOS was able to grow. With the growth of ASOS over the years, it is important to ensure that it can be sustained. The fact that online shoppers and traditional shoppers differ in terms of concerns and behavior, it is critical for ASOS to study the purchasing behavior of their market segment to determine the kind of strategy that they need to ensure success now and in the future. This research focuses on the various aspects of online retailing in the hopes of investigating the purchasing behavior of ASOS customers and formulating recommendations on how to keep the profit margin of the company on increasing side. For the past 50 years, the retail industry has been under numerous changes. For example, the 1950’s saw downtowns as the center of retailing. People would often go downtown to avail the various products and services. These products and services included clothing, food, hardware supplies and banking services. A decade later, a group of retailers started offering their products and services in large departmental stores. The idea is to provide convenience to the shoppers. By creating a place were various retailers can offer their products and services, shoppers will no longer have to make several trips to different locations in order to purchase the things that they need. This means that retailers hoped to create a one-stop shop for their customers. As a result, big names such as Wal-Mart and K-Mart made big names in the retail industry. On the other hand, downtown or small scale and specialized retail outlets experienced a decline in the 1970s and 1980s. From the later part of 1980s to the early years of 1990s, a new kind of retailing came in being. Home TV shopping networks as well as warehouse clubs became very popular among consumers. If one-stop department stores aimed to provide convenience to their customers, home shopping networks brought the idea of convenience to a completely new level. Instead of encouraging customers to drive to their stores, retails brought the stores inside homes and purchasing the desired products is as easy as calling a toll free number. On the other hand, warehouse clubs offered customers the opportunity to buy products in bulk and at discounted prices. Costco and Sam’s Club are some of the warehouse clubs that earned success. The changes within the retail industry continued well into the late part of the 1990s. Along with the success of internet, retailers were quick to recognize the importance of surfing the web, also use of other internet applications was fast becoming incorporated in the lives of many people around world. For this reason existing retail shops and new genres of entrepreneurs have grown up and have decided to bring their stores online. The move to utilize the internet was a good decision in terms of marketing. Cable television took 25 years to reach approximately 10 million people, while computers took 7 years to do the same. However, the internet was able to manage that feat in just six months. This means that retail store will have more chances of exposure if they have their own website. Since the utilization of the internet for retailing purposes, many companies have been able to experience the benefits of bringing their businesses online. With this, a need was created to formulate strategies that focus on maximizing the potentials of internet. Nowadays, ecommerce, ebanking and other forms of ebusinesses are becoming a popular choice among the consumers and as such, it is also becoming a popular form of business for companies. Increase in sales are usually expected by companies when they launch an online store on host websites that offers their products and services. In the retailing industry, etailing is also fast becoming the choice of companies. One of the companies that concentrate in advancing their etailing endeavor is As Seen On Screen 0r ASOS. They offer clothing and other fashion related items that are similar to designer fashion worn by celebrities but at a lower price. They have a website where they post the products that they currently have. In addition, they show actual photos of celebrities wearing a similar item of clothing that are being sold on their site. Case Study Despite the degree of success that ASOS was able to achieve over the years of their operation, there are still problems that they need to resolve in order to ensure the survival of their business. This is the rationale behind this paper. This paper will be presenting the conditions that ASOS are operating in as well as the various aspects that they need to focus on in order to maintain   steady or increasing flow of profit. Statement of the Problem : The problem of ASOS is generally related to the problem faced by most online retailers: the online consumer buying behavior. Attracting consumers with the limited resources available on the internet is a big challenge to online retailers like ASOS. Knowing the online consumer behaviors will let the retailers and managers of these companies formulate and develop effective strategies that will help increase the popularity and sales of clothing online. According to a study of users who have bought products online, there are five main reasons why people shop through the Internet. These are convenience and ease of use; greater selection; better prices; easier comparison-shopping; and no sales pressure. On the other hand, there are also reasons why people are not attracted to making purchases online especially when it comes to clothing. The top four most frequently identified reasons why consumers are not purchasing online are ability to judge quality, security, privacy, and easier to purchase locally. Product Strategy The product line of ASOS is very well defined. The company knows exactly what they want to show in their website. As the former name of the company suggests, the product line of ASOS is composed of clothing articles as well as other fashion related items that have been seen on celebrity fashion icons or trendsetters. The company’s decision to extend their product line to include beauty products have paid dividends to the company. Since the products of the company focuses on products that must be appealing to the eye of the customers in order to be bought, visual merchandising is important in conveying the aesthetics of the products that they are being offered. Customers need to see that the clothing items that are being offered in the website were indeed â€Å"as seen on screen†. Like the conventional retail clothing outlets, ASOS does have a window to display their products. The pages of their website serve as the windows where their customers can see the products. Communicating their Identity. Being both in the fashion and retail industry, ASOS needs to be able to meet the requirements of both industries in order to succeed. In relation to the fashion industry, ASOS must ensure that the items they are offering are according to the season and also in sync to the latest styles. Another objective of ASOS is to provide a pleasant online shopping experience to their customer. It is important to associate shopping with being online. It is a fact that being physically involved in shopping brings about a different experience compared to shopping online. Competitor Analysis Competition is important since it affects the success of a business venture. Competition is about the company’s capability in positioning itself in the market so that they could stand out among the rest in the perception of the consumers. In the case of ASOS, they do not have any direct competitors when it comes to clothing associated with celebrities. However,it compete with   other clothing retailing stores such as Topshop. com and Figleaves. com. Positioning Strategy The target market segment of ASOS is as defined as their product line. They target people who are eighteen to thirty years of age and who are internet savvy. Based on the questionnaires prepared and used for this research, the biggest bulk of ASOS customers are eighteen to twenty-two years. This age group represents fifty-five percent of the total ASOS customers. It is followed by people who belong in the age brackets twenty-four to twenty-nine and thirty to thirty-five which are twenty percent of the ASOS customer population each. Lastly, people who are thirty-six to forty-two years old complete the population representation five percent of the total. ASOS customer population by age groups The result of the survey concluded that ASOS targeted the right age group for the products. This is the case since the survey revealed that eighteen to thirty year old customers are more open to buying the products that ASOS offers. Another reason for the bulk customers on the said age bracket can be attributed to the fact that people within this age group are more apt at using computers as well as navigating the internet. In addition, they are also the ones who are part of the corporate world where everything is fast-paced that they do not have the time to go down town and shop for the clothes and other fashion items. ASOS customer population by gender In relation to gender, eighty percent of ASOS shoppers are women, while only twenty percent are male. This may be the case since most of the items that are being offered online are for women. In addition, the marketing activity of ASOS focuses on disseminating information to more women than men. 500,000 emails are sent to females twice a week compared to 100,000 emails sent to males only once a week. Offer Strategy The success of ASOS is being owed to their ability to offer trendy clothes at significantly lower prices. However, there are still other actors that needs to be considered when discussing the success of ASOS as an online retail clothing store. Aside from the price of the products, the seasonability of the products being offered is also crucial. It is a fact that the fashion industry is always on its toes when it comes to innovation. Various collections come out on a regular basis depending on the season. There are winter and summer collec tions as well as spring and fall collections. Conceived Identity Corporate identity is a valuable management resource because it affects every aspect of corporate life. A company's image, reputation and management perception, the three components of corporate identity. Establishing a clear identity has become a difficult task due to the trend towards cross-border mergers, the growing importance of environmental concerns and the increasing similarities between products and services. In the current situation of ASOS, it affects it corporate reputation in the US. However, there are some strategies which can be done to build up the ASOS reputation and credibility. The brand of the company is important part of company. Marketing communication vehicles such as advertising, direct mail, public relations, trade shows, seminars, and collateral material play an important role in communicating brand. Thinking of these activities as brand conveyors is important to understand their role. Consistent with its objective to build up their reputation and credibility towards the customers, ASOS would develop a solid message platform that clearly and consistently communicates their product features and benefits in a way that incorporates its brand principle, personality, and associations. Secondly, ASOS would communicate with its customers by using third parties to send its messages and in order to establish credibility with all target audiences. Third parties include analysts, media, award givers, happy customers, and online newsgroups/list serves. Public Relations By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most favorable light. The earliest form of public relations and still the most widely practiced is publicity. The principal instrument of publicity is the press release, which provides the mass media with the write up material and news stories. The growth of modern public relations is generally attributed to the development of the mass media, which accelerated the spread of ideas and increased the importance of public opinion by giving more people access to current events. Timing Strategy The sales of ASOS increases significantly during the holiday season. This is the case because orders for products that will serve as gifts were in demand. In addition, a series of events take place during the holidays. Family reunions and countless parties are set to happen during this time of the year. This means that people will always be on the look out for clothes that they will be able to use during these events. However, it is also expected that during the holiday season discounts are in abundance. This means that consumers are also on the lookout for bargain deals. In the case of ASOS, they are able to meet the needs of their customers for ideal apparel at reasonable prices. As such, during the holiday season ASOS must be able to get the word going that they will be able to provide quality yet affordable apparels for the people. Desired Identity Expanding New Values for customers worldwide The ultimate goal of ASOS’s sales activities worldwide is to satisfy their customers so that they will continue to come back for more ASOS quality products. That's why they put full effort into their services, responding to changing values and increasingly sophisticated needs. They’re always working to improve the quality of customer relations providing friendly and attentive sales, responsive service support, thorough maintenance and repairs so customer satisfaction constantly grows. ASOS also continues to develop sales and service systems best suited to community eeds. Customer Care and Service Total Quality Management is incorporated into all the functions and processes of the organization. With this, it can be stated that customer relationship management programs are included in total quality management. The need to develop an effective total quality management is important due to various reasons. It is also the case that total quality management views customer sati sfaction in relation to customer retention and increase in the profits. These above points are considered by ASOS when they designed their website. They wanted to give their customers the kind of shopping experience that would lead them back to the website and make more purchases. Misaligned Identities: actual and desired Mismatched in actual and desired identity could be sited from the following example : ASOS is one of the leading retailers existing in the corporate world today. One of its leading features is etailing. Due to the far reaching grasps of the internet, etailing has flourished. However, ASOS has intended to further it influence in the retailing industry of the Far East by building a branch in one of Asia’s key and remote cities. But the fact remains that ASOS is primarily an etailing (relies much on the internet) corporation, and that many of the countries in the Far East do not have advanced computer and internet services as the rest of the world. ASOS presented a key solution to this problem, they would build a material retailing branch. But this would thoroughly conflict with their actual identity, which is etailing. SWOT Analysis Strengths The strength of ASOS is its utilization of the Internet. Through the Internet, it has formed a definite market segment that is composed of mainly Internet users. A firm that limits its attention to fewer market segments can better serve those segments than those firms that influence the entire market. Moreover, its core focus, which is apparel, as worn by celebrities at affordable price gives them a marketing edge for it to attracts customers right away. It also gives huge discounts and has broad category coverage. Weaknesses Online retailing in general is getting bad publicity nowadays such as poor delivery performance. Another weakness is that ASOS cannot guarantee specific product or brand presence. Internet selling is unlikely to be successful, as consumers like to try on clothes and see the quality of fabric and workmanship. One issue that ASOS needs to resolve immediately, is that since its launch until this day, they only offer clothing items up to size 12. This means ASOS is excluding a segment of the market that can offer them additional profit. This may also cause some customers to get turned off since this suggests that ASOS thinks only people upto size 12 bodies have the right to wear celebrity inspired apparel. Opportunities Ecommerce channels now represent 11% of the total UK retail business, and record numbers of products are being procured via the internet. People are attracted by low prices and convenience. In addition, they have integrated their everyday activities to technology and the Internet, including shopping. As the number of working women, who are ASOS core customers, continues to increase, they will not only need more clothes for work but are also more likely to be financially independent to purchase clothes. Threats Online clothing chains from overseas are successfully invading UK and at the same time, branded apparel such as Diesel, Guess and Zara are still popular among the market. Other purely online fashion etailers such as Yoox. co. uk, Brandalley. co. uk are also their main threats. Downturn in the economy could also cause buyers to cut back on overall spending. Recommendations Improvements for ASOS. com The ASOS website could be improved through a variety of ways that would benefit both the company and the consumer. For example if video and audio clips were added to some pages, this could increase the interest level for the browsing customer, which could result in increased sales figures. Customer services could be improved through the addition of a live chat service on the website, providing the opportunity for customers to interact with retail staff directly about any questions or concerns they may have about their shopping experience. ASOS can actually provide this kind of service if they outsource it to call centers in Asia for example. It will be cheaper to outsource it than to create an in-house call center. Other issues that would need to be addressed within the ASOS. com website include increased contact with staff, faster processing of refunds and returns and an increase in transparency which could be achieved through more comprehensive information on the company itself. Based on the survey conducted for this research, ASOS customers consider the style, price and quality respectively before buying at ASOS . This means that ASOS must be able to meet these demands of their customers if they want to ensure continued patronage from them.

Marketing Midterm Essay - 961 Words

1. Critique on this comment: People are spending most of their time online and they are communicating via social networking platforms like Twitter and Facebook. As such, theres no need for companies to advertise in traditional media such as TV, newspaper or radio anymore. Social media tools like Twitter and Facebook have taken the world by storm, as is expected of any social networking platform of such colossal magnitude. According to a survey from Constant Contact a company that facilitates social marketing, there has been a rapid increase in social media use to promote businesses. Nearly three-quarters of all small business owners are now turning to social media as a means of marketing their business. The 2012 Social Media†¦show more content†¦Most companies are cautious about using social media marketing because they’re concerned whether they will be able to reach the correct audience and the time that they need to invest to see their desired results. Companies also fear that they might lose control of their brand message in this process. However by integrating traditional advertising with the influence and reach of social media, marketers can safely get their message across to their target audience. A certain percentage of the population is not even on social media which is why companies should not completely shut their doors to traditional marketing methods. People are spending more time online and communication through social media but should companies completely scrap traditional marketing tactics and embrace social media? According to an article on Forbes, it is more important to â€Å"catalyze marketing messages with major channels of promotion, and only use social media to interlace those messages and help to further communicate them to the consumer†. With the advent of social media and its rapid usage increase, perhaps it may be possible for companies to use social media as their primary means of marketing in the near future but as things stand now traditional marketing methods are still the most obvious choice to make sure your message gets out while social media puts that message in front of a wider audience. 2. From time to time, we hear companies such as Coca Cola, IBM, andShow MoreRelatedProduct Cialis Marketing Midterm1788 Words   |  8 PagesThe Marketing Strategy for Cialis’ Launch Target Market: Before selecting a target market for Cialis’ launch, Lilly ICOS needs to determine whether to market the product to mainstream or a niche market. Currently, Viagra is the only ED treatment drug in the market and 9 million men have used the drug. Pfizer has spent $108 million on advertising in 2000 and the product is generating over $1 billion in sales each year. 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