Rockstar Energy Drink Marketing Plan - 4212 Words

I. ROCKSTAR, INC. Rockstar Energy Drink was founded by Russell Goldencloud Weiner, a doctor of nutritional enthomedicine, according to the Rockstar website. His parents, two renowned herbalists, helped to produce the Rockstar formulations. Today, three formulas of Rockstar are on the market: Original, Cola, and Diet. The original formula was first launched in 2001, making the company only 4 years old. The company is based in Las Vegas, Nevada, one of the trendiest locales of the United States, lending to the edgy Rockstar image. To enhance their image, Rockstars catchy slogan is Party like a Rockstar. The Rockstar company is not publicly traded, but in some states is distributed by Dr. Pepper. Recently, Rockstar has teamed up with†¦show more content†¦The parent companies include Coca Cola, Hansens, and Pepsi, just to name a few. These three corporations are all publicly traded and have been in the beverage market for many, many years. We were not able to retrieve data concerning Red Bull and Rockstar, two independently operated labels which are both relatively new to the market. Most of the energy drinks we observed have a global presence. Hansens was not very clear on whether it was sold globally, and Rockstar intends to expand into international markets in the near future. However, on the Rockstar can, many popular party cities are listed, but we are unsure if the product is actually readily available in those places. Rockstars closest competitor, Red Bull, is a Thai product, but is based in Austria; therefore, it has great international presence. There is great potential for Rockstar to dominate global markets outside of the United States. C. Positioning Of Self and Competitors Although Rockstar is only the second best-selling energy drink, its competitive edge can be seen in a positioning matrix, as seen in Appendix Exhibit C. Energy drink consumers have rated Rockstar high in quality, convenience, signaling and pricing, making it on par with the leading Red Bull. In terms of quality, Rockstar is equal or better than its competitors, including Red Bull, in effectiveness, taste, ingredient content andShow MoreRelatedMarketing Strategies Of The Energy Drink Manufacturers1345 Words   |  6 PagesThe primary purposes of the energy drink manufacturers are the making of the excellent products and adapting them to the target groups. The basic question is how to impress the young customers and make them be loyal to the products after they consume them (Aaker and Joachimsthaler 2000) This is the essential objective which can be accomplished by using the rightful strategies. The effective marketing strategies were applied by the marketers so as to overcome the bus iness competitors. When an organizationRead MoreMarketing Energy Drinks to Americas Youth4135 Words   |  17 PagesMarketing Energy Drinks to Americas Youth By: COMM 3172 – 601 Summer Semester I – 2009 Marketing Energy Drinks to Americas Youth Background: As I started collecting information for this paper, I soon realized that the energy drink industry is a very small (18 percent) part of the beverage industry, but a very dominant part to say the least. Interestingly, the major players in the industry, Monster Energy, Red Bull, and Rockstar, have intentionally veered away from the conventionalRead MoreDr. Pepper Snapple Group Inc.2047 Words   |  9 PagesAction Plan: Dr Pepper Snapple Group, Inc. Energy Beverages Action Plan: Dr Pepper Snapple Group, Inc. 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Question 8: 10 9. Bonus Question 10 10. References: 11 MBA Marketing Exam Take-Home Exam Feel free to use lecture notes, the text book, and any other source. I am looking for your line of reasoning and applications rather than listing of what is already found in the book or slides. Question 1: Read MoreBusiness2815 Words   |  12 PagesPatrick Davis Red Bull 11/1/2012 Executive Summary Red Bull makes a premium energy drink for students, drivers, clubbers, business people, and athletes around the world to revitalize their bodies and minds. Problem: Red Bull, the leader in the energy drink sector of the soft drinks market, has seen its market share drop from 75% in 1998 to 47% in 2005. For the first time in the young energy drink sector, competitors have developed a legitimate share of the market: Hansen Natural’s MonsterRead MoreRed Bull Marketing Research5380 Words   |  22 PagesBull and their energy drink Red Bull Energy Drink, in a manner in which the market/industry, environment, competitors, customers, and the brand were all analysed by using secondary research. A SWOT analysis was also conducted. Through this research and analysing, it was found that Red Bull is the dominating leader in the energy drink market and sells the most units of its product worldwide. However the company does have close competitors in Monster Energy Drink and Rock star Energy Drink. Although Red

Global Religions of Christianity, Islam, and Buddhism

The time period between 100 C.E. and 900 C.E. was a time for the rise of new, global religions such as Islam, Buddhism, and Christianity. The spread of these new religions all shared certain unique aspects of spreading. These three religions shared what made them global and universal. Christianity, Islam, and Buddhism, fit the definition of world religion for the reasons that they each were not culturally specific nor gender specific, incorporated other religions and appealed to all social classes and these religions spread by way of war and conquests, trade, elite sponsorship and missionary activity. In this time period most religions were culturally specific and profile certain cultures. However Islam, Christianity, and Buddhism are not culturally specific and appeal to many different cultural profiles. These three religions can be applied to almost all cultures without interfering with ones way of life. To widen the religion many times, the major religion would accommodate to the people by incorporating their previous religion, however the people must be open to religious change. The Japanese originally were a pagan state, but the Shinto evolved Buddhism with their religion. In the early times when Christianity needed to spread it would incorporate some pagan beliefs. This benefited the religions greatly and also helped spread them across the world. Another aspect of being a world religion is appealing to all social classes: poor, middle and wealthy. While ChristianityShow MoreRelatedInfluence Of Religion On International Trade Essay1394 Words   |  6 Pageson trade. Religion can be defined as a system of shared beliefs and rituals that are concerned with the realm of the sacred. Religion is a system that guides people’s behaviors and influence them in the way they interact with other people and the world. Religion is one important source of a society s beliefs, attitudes, and values. 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Lecture Notes Free Essays

Revenge Deterrence Get rid of them, get them of the streets Retribution Just desserts Justice, proportionate The punishment must fit the crime It must be proportionate Contravention of social order requires ‘pay back’ to society or volt Deterrence Threat of punishment will prevent future crime Hedonistic calculus If the pleasure out ways the pain deterrence is ineffective General Deterrence, and Specific You see a friend commit a crime and you don’t want to Specific Is you Certainty, Celerity, Severity These need to be close together In order for deterrence to be affective certainty Is he most important; if you are certain you are going to get caught, you wont do it. Does deterrence work? Sometimes it does work (they get out, and they don’t want to go back) and sometimes it doesn’t work (people sometimes bargain with the judge to get put into Jail longer, or they go back to crime) Incapacitation (Prison) Symbolic: denouncement of act communicated to offenders and society through use of punishment In the sense of freedom; we as people of society we value our freedom, and taking it away is tough on a lot of people Imprisonment, deprivation of liberty Remove problem elements from society Rehabilitation Address underlying causes facing the offender Focus on offender, not crime Assumes transformation potential of rehabilitation within a punitive context The problem with rehabilitation is that it believes that you can rehabilitate someone in a prison setting; where you got people in an anxious setting etc. ND it becomes a lot more challenging Justice Policies Trend in Policies There is more emphasis on incapacitation, retribution, deterrence Rehabilitation, re paration overshadowed Less focus on solving problems of crime Belief that vindictive punishment is most appropriate response to crime Trend in US ND Canada toward punitive approaches New Pensiveness From mid-sass’s Claim of global trend toward harsher CA sanctions More and more punishment is increased, some states in the U. We will write a custom essay sample on Lecture Notes or any similar topic only for you Order Now S have totally gotten rid of community sanctions and probation Increase use of prison, more crimes result in prison, increase prison lengths, mandatory minimums More and more punishment is increased, some states in the U. S have totally gotten rid of community sanctions and probation Shaming initiatives, austere prison regimes For example in Arizona they make their inmates wear pink suits Zero tolerance strategies Zero tolerance means they have to report everything even if it’s a push fight Three strikes legislation If you do two serious offences on the third serious offence you get a life sentence Use of capital punishment It does not have an effect on crime rates In Canada the death penalty did not have an impact on crime rates In states for the first two weeks it would go down and then it would go right back to where it was Harsh CSS policies are response to increasing public disorder, rising crime, deterioration of moral framework Leap backward, shift away from restraint Stretching the limits of punishment Tough Justice War on Drugs in 1971 Drug offences is what is driving the crime rates in the U. S out the roof Crack: is used by the lower class people Cocaine: is used by the middle and upper class The police are targeting the lower class that is using crack So the prisons and sanctions in the U. S is filled with the minority people, such as blacks and Latinist’s Tough on crime policies and election platforms 1980 = 40,000, 2008 = 500,000 Simon: prison used to target race Relationship between ‘Get Tough’ and Crime Rates Little relationship between crime and incarceration rates There is no relationship with how tough you are on crime and the crime rate. You can e as tough as you want but it will not put a dent on the crime rate. High welfare spending = low incarceration rates Greater inequality = higher incarceration rates Inefficient – move away from pensiveness Example: Texas vs†¦ California Texas spent a lot of money on offences, which in turn had zero effect on the crime rate, where as California spent no money, and they had the same rates as Texas who spent a lot of money Canada youth incarceration rate Canada put in place laws and barriers that stated you can’t put children under the age of 12 in Jail. Criminal Responsibility Category Age Children Under 12 None Youth 12-17 Diminished Adults 18+ Full Legal Legal Classification of Criminal Offences Offence Hearing Punishment Summary Provincial court Judge $2000 both Indictable (Felony: U. S term; both mean the same thing) Less serious: provincial court Judge Most serious: provincial superior court by federally appointed Judge All others: Judge without Jury Up to Life Hybrid Can be summary or indictable Prosecutor discretion Record, circumstances Varies Cocoas: Representations of Crime – Lecture 3 Non. 29) Epistemology – Study of knowledge What do we know about crime? How do we know what we know? How do we acquire our knowledge? What are its limitations? Common Sources News Word of mouth Problems with Understanding Crime Hidden Subject of inquiry is deliberately Insight Criminals have little insight into the broader nature of their behavior What does one murderer know about another Cost Access in costly, time consuming and partial Scope Much crime lies beyond the scope of research Access Sociologists cannot pass effortlessly into every situation Barriers exist within social worlds Representation Social worlds are not representative Official Sources of Crime Statistics The Crime Funnel Citizens detect crime A lot of people do not report crime, for reasons being: Fear Can resolve it on your own Police might/wont do anything about it May not think it’s a crime/don’t define it as a crime Street youth, they don’t trust the police because they are victimized If you are engaging in criminal behavior you won’t report crime to the police. Uniform Crime Reports Standardized counts of crime known to police National statistics about crime Applies standard definitions to all offences Counts used to determine crime rates The Canadian Centre for Justice Statistics Limitations Mainly the crime funnel Justice system does not give an accurate portrayal of crime Unreported crime The â€Å"dark figure† of crime Self-Report Surveys Asks people about the crimes they have committed You can get peoples attitude etc Who commits the most crime: Young Adults Identifies some unreported crimes (dark figure) Measure attitudes and prevalence of offending (primary peers) Factorization Surveys Asks victims about crimes they did not report Indicate that a large number of crimes are not reported Example: Canadian Urban Factorization Survey Direct Measures Economic loss, physical injury, property damage Indirect Measures Fear of crime and its effects People don’t want to be alone at night Lock the doors Establish new expectations and measurements for police effectiveness Increase understanding and trust between police and immunity leaders Empower and strengthen community-based efforts Commitment to long-term proactive prevention strategies Decentralized operations and management Develop new skills in police Racial and Criminal Profiling Racial Criminal Any action undertaken for reasons of safety, security or public protection, that relies on stereotypes about race, color, ethnicity, ancestry, religion, or place of origin, or a combination of these, rather than on a reasonable suspicion, to single out an individual for greater scrutiny or different treatment. Relies on actual behavior or on information about suspected activity by someone who tests the description of a specific individual. What is Racial Profiling? Based on stereotypical assumptions because of one’s race, color, ethnicity, etc. Evidence of disproportionate stops When is it profiling? B, women in spousal relationship killed, airport Good police work or self-fulfilling prophecy â€Å"Intuition†, â€Å"suspicion† Visibility, definition If you are a young black male with an education you are more likely to be stopped by police. ** By in large police officers in Canada are intelligent hard working people who want to serve Justice to the general public. ** How to cite Lecture Notes, Papers

Reform in the Australian Dairy Industry-Free-Samples for Students

Question: Discuss about the Reform in the Australian Dairy Industry. Answer: Reforms in the Australian Meat Industry The Australian meat industry is a reputable sector globally. For this reason, any reforms in the industry significantly affect the economy. Recently, two crossbench MPs proposed that Australian grown meat but proposed overseas should be banned from being sold as Australian. In the proposed reform, the MP for Kennedy Bob Katter and the NXT MP Rebekha Sharkie argue that the reform would safeguard investments in local production and maintain high quality standards (Vidot, 2017). Consequently, it would protect the countrys meat industry reputation as it would ensure only quality meat from the country is branded as Australian. For this reason, Anna Vidot explains the details of the reform in an article dubbed Meat processed overseas, branded Australian faces ban in proposal by Federal crossbenchers. Primarily, the reform solicits the interests of various stakeholders in the meat industry. Firstly, the article is of interest to local livestock farmers who export their live animals overseas for processing. In addition, the article would be of significance to international companies that purchase Australian live animals for processing in their own countries. Notably, this lot would be considerably affected by the proposal as they would have to change their brand, something that would adversely affect their marketing and sales. Furthermore, the proposal would cost both Australia and its exporting countries a lot of revenue. For this reason, the article will interest agents from livestock exporters and importers council in the participating economies. It is imperative to note that the issues arising from the article can be explained using various economic theories. As such, the rationale behind the proposal can be justified using economic concepts. Fundamentally, the main arguments raised in the proposed reform relate to the concept of nation branding. In economics, country branding plays a significant role in international markets. Profoundly, nation branding pertains to the tactical self representation of a state with the intention of developing reputational capital through economic interest promotion both locally and out of the country (Szondi, n.d.). Primarily, it involves the use of tools of imaging to alter the identity, behavior and image of a country in a positive manner. By so doing, the branded commodity has a better chance to compete in the international market because of the reputation associated with that particular country. In many cases, a country engages in nation branding with the aim of gaining influence in the international market. So far, the Australian economy has branded its products as high quality goods and services. As a result, Australian livestock products have gained international credibility and have created investor confidence throughout the world. In addition, it has allowed for improvement in the ability to win against regional and global businesses (Nason, 2017). Today, Australian livestock products are recognized as superior and, thus, competitive in the international market. Owing to these advantages, the proposed reform seeks to detach from livestock products processed abroad (Daily Mail, 2017). As such, the MPs realize that processing meat products outside the country and branding them as Australian may lead to a compromise on quality. In turn, this may affect the countrys reputation in the international market, something that may lead to significant loss of revenue. Additionally, the reform is based on the Bayesian model of reputation. According to the Bayesian updating process, reputation is a situation in which buyers have great belief on the ability of a particular seller to provide high quality products (Teacy et al., 2012). Thus, any uninformed party relies on the reputation of the seller to make informed decisions regarding whether or not to consume the product (Cleave et al., 2016). Therefore, branding foreign processed meat as Australian may significantly affect the countrys reputation if their quality is compromised during processing (Cleave et al., 2016). Tainting Australias reputation may significantly affect the price that consumers will be willing to pay for products from the country in the future. Consequently, it may affect the nations revenue from the global market. Source: (ABS, 2017). With regard to the theories stated above, one would support the rationale behind the proposed reforms. Fundamentally, Australian commodities are of high standard. Specifically, the nation has the highest level of food safety programs in the world. In addition, the nation boasts one of the highest levels of animal welfare globally. It is worth noting that allowing foreign companies to brand processed products outside the country as Australian would significantly affect the nations image and reputation. Over time, a consistent compromise on quality would permanently damage the status of the countrys goods and services in the international market. Eventually, it would adversely affect the countrys competitiveness. Furthermore, it would affect the level of exports from the country; thereby negatively influence the level of growth. In this regard, it is crucial that the government implements the reforms as proposed by Sharkie and Katter. It is recommended that the country detaches itself from foreign processed commodities by banning the branding of Australian grown meat as Australian if it is not processed within the country (Vidot, 2017). However, during branding, the government may allow the processing company to mention that the meat originates from Australia, but processed in another country. This way, the nation can benefit from the fact that it has been mentioned as a producer of livestock, but detach itself from any complications that may arise during processing and marketing. Besides, it can maintain high reputation for its locally processed meat exports. Meat export from Australia Area Chilled beef/veal Total beef/veal Buffalo Mutton Lamb Goat Pork Fancy meats Total European Union (EU) 676382 730129 0 254547 205291 0 0 16599 1206566 Other western Europe 25229 25229 0 1967 58335 0 0 0 85530 Eastern Europe 0 0 0 19669 1161 0 0 3000 23831 USA East Coast 2280416 7782332 0 219652 1148949 337811 0 167227 9655972 USA West Coast 626606 3611614 0 198639 564781 88542 0 42457 4506033 Canada East Coast 18727 734327 0 110622 169500 71847 0 24489 1110784 Canada West Coast 54069 75458 0 0 292008 56164 0 18912 442542 Japan 4526612 13042930 0 124204 230033 10729 0 972433 14380328 Korea 1297736 6275583 0 52496 297038 96246 1319 1070967 7793649 Taiwan 283203 1519178 0 183453 70432 228512 0 110898 2112473 Other Asia 791809 8160812 0 1596332 1972370 624 711790 3159332 15601259 Middle East 470981 1317954 0 1404760 2346866 0 0 515120 5584699 Other destinations 85941 324900 0 374477 861175 93937 218917 1300355 3173761 Total Aus 11137712 43600446 0 4540818 8217938 984412 932027 7401789 65677429 Source: (Australian Government Department of Agriculture and Water Resources, 2017). All things considered, the proposed reforms are consistent with economic policies pertaining to reputation and nation branding. Thus, the Australian government would be justified to implement the reforms as suggested by the two members of parliament. It is worth noting that the Australian government has invested a lot to maintain a nation brand that guarantees high quality and safe meat. In addition, the nation has a great reputation to uphold in the global market. For this reason, it should ensure that all products branded as Australian are of high quality to avoid losses in the future. This way, the Australian government would successfully safeguard the high quality standards and reputation that the Australian meat products command in the international market. Reference List 7215.0 - Livestock Products, Australia, Jun 2017. (2017). [Online] Australian Bureau of Statistics. Available at: https://www.abs.gov.au/AUSSTATS%5Cabs@.nsf/0/19C645E328441244CA2568A90013935A?Opendocument [Accessed 10 August 2017]. Australian red meat export statistics. (2017). [Online] Australian Government Department of Agriculture and Water Resources. Available at: https://www.agriculture.gov.au/export/controlled-goods/meat/statistics [Accessed 10 August 2017]. Bid to ban beef from live exported cattle being sold as Australian product. (2017). [Online] Daily Mail. Available at: https://www.dailymail.co.uk/news/article-12377/Australia-bans-European-beef-imports.html [Accessed 10 August 2017]. Nason, J. (2017). Bid to ban beef from live exported cattle being sold as Australian product. [Online] Beef Central. Available at: https://www.beefcentral.com/live-export/bill-to-ban-sale-of-beef-from-live-exported-cattle-as-australian-product/ [Accessed 10 August 2017]. Szondi, G. The role and importance of country branding - how to manage the reputation of countries. [Online] Tunisia Investment Forum. Available at: https://www.tunisiainvestmentforum.tn/En/upload/1364338791.pdf [Accessed 10 August 2017]. Teacy, L., Luck, M., Rogers, A., and R. J., Nicholas (2012) An efficient and versatile approach to trust and reputation using hierarchical Bayesian modelling, The Australian Feminist Law Journal, vol. 193, , pp. 150-167. Vidot, A. (2017). Meat processed overseas, branded Australian faces ban in proposal by Federal crossbenchers. [Online] ABC News. Available at: https://www.abc.net.au/news/rural/2017-06-19/mps-propose-australia-branding-ban-for-meat-processed-overseas/8631628 [Accessed 10 August 2017].